South African Cultural Observatory

Tourism Talk

01 FEB 2017 - 01 FEB 2017
Category: Culture
Region: Eastern Cape
Town: Port Elizabeth
Cover Charge:
Contact Details: Enquiries: Nicole Crozier Tel: 041 585 6640 or E-mail:
Booking Details: RSVP before Wednesday 25 January 2017-Space is Limited E-mail:

Cultural tourism and especially cultural events offer a means to showcase the talents and heritage of an area. They offer opportunities to develop small businesses and employment in the creative and cultural industries. Yet how does one go about valuing the impact of culture which has both the obvious economic impacts around spend and investment but also the intrinsic benefits and positive externalities. How equally are these benefits spread? By assigning a monetary value that takes better account of these intrinsic benefits can cultural events be better funded and supported by sponsors and governments? Prof Jen Snowball of Rhodes University, will be discussing her research and experience in the valuation of the economic benefits of cultural tourism and the pitfalls that exist in valuing the arts.

Prof Snowball is a lecturer in economics and holds a PHD in economics from Rhodes University. Her area of academic interest lies in environmental economics and the economics of cultural industries. She has published extensively on the field of cultural economics in both books and academic journals. She has undertaken extensive research on the valuation and impact on the National Arts Festival in Grahamstown. She has also undertaken research into the impacts of other festivals including an assessment of the Buyel’EkhayaPan-African Music Festival in East London and Scifest. She is also the Chief Research Strategist & Economist at the South African Cultural Observatory, the public research entity of the Department of Arts and Culture.


Venue Name: GFI Art Gallery
Street Address: 30 Park Drive,

This is an official South African Cultural Observatory event.
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