South African Cultural Observatory

SA Festivals Economic Impact Calculator Video Tutorial Now Available

BY Tazleen Jooste 20.09.17

THE South African Cultural Observatory (SACO) today announced the release of a new training video on it's latest free online tool, the South African Festival Economic Impact Calculator (SAFEIC).

The SAFEIC is an online calculator developed by the SACO specifically for cultural festival and event organisers so they can track the economic impact of their events. It was designed to produce a calculated estimate the economic impact of a festival or event on a host economy. It has been carefully, and conservatively, designed so as to produce results that are as reliable and valid as possible for a wide range of events – provided the data that is inputted is as accurate as possible.

The SAFEIC was developed for the SACO by Prof Bruce Seaman from Georgia State University, Atlanta, Georgia, and Prof Jen Snowball, SACO Chief Research Strategist and a professor at Rhodes University.

It provides an estimate of the economic impact of festivals and events that can be used as part of the monitoring and evaluation process. Results can be used internally for event planning and management, or as part of reports to funders and other stakeholders. Keep in mind, however, that it doesn’t measure the cultural impacts of the event – only the increased spending associated with it.

 Watch the SAFEIC training video

 More information

Click here for more on the SAFEIC, a downloadable user guide and the actual calculator; and here for the training video on how to use this tool for measuring the impact of your event or festival.

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