South African Cultural Observatory

Beyond the creative economy?

BY 31.10.17

IT IS conference planning season for the South African Cultural Observatory (SACO). This means an intense review of the trends and research emerging from the creative and cultural industries (CCIs) and the arts, culture and heritage (ACH) sectors. I spent three weeks recently travelling to Europe and the United Kingdom, which gave me some real first hand insight to some of the most pressing issues on the minds of many thinkers, academics, researchers, economists and policy-makers. There is much to be excited about. There is also much to be worried about.

As we plan the SACO’s third national conference, we have embraced the theme, ‘Beyond the creative economy? Trends and Issues in National and Regional Economies’. This means that we are considering a future trajectory for thinking about creativity and its role in our society. In1992, James Carville, a strategist to Bill Clinton, coined the powerful phrase, “It's the economy, stupid”. It still is, but what that economy means and who it serves has changed radically in the past 25 years.

We are more interconnected, intertwined, inter-reliant than ever before. Yet social and economic division mar efforts to establish real collaboration and effect real change. It may be the economy, but it’s all the other things too. There has, arguably, never been such a pressing time for creative solutions – and thus the thinking that takes us beyond the creative economy and into new spaces where creativity can be in the service of solution.

There are some serious shortcomings of current prescriptions around the creative economy. These include its neo-liberal character, declining public spending on arts and culture, and the shortcomings of relying on the creative class for social reform, among other challenges.

We are working on developing a call for papers for the conference that explores these and other issues as an important route to delving into ‘The Problem with the Creative Economy’. This is one of the most critical discussions we can have right now.

A conversation problematizing the creative economy also adds value to other debates, such as how we map out the creative economy – and really describe its nuances and dimensions. In addition, as the new White Paper on Arts, Culture and Heritage is being recrafted, it is important to consider the real problems with base conceptualisation – and then of course operationalisation – of the creative economy and indeed policy in regard to arts, culture and heritage in South Africa.

As already indicated in the recent mid-term budget, and given the current development trajectory, there will be probably not, in real terms, be much increasing state support for the ACH sectors. Rather there is likely to be a gap between what is proposed and what is implemented.  However, the discourse and debate assumes increased and widespread state support.

During my European visit, I found during a definite decrease in state overall support for spending in the ACH sectors. So in a sense the creative economy – especially one that is organic, and market-orientated – is a policy response to this process or trend. We also need to consider how economies/savings are to be made in an environment of enforced frugality. This does not necessarily entail a purely neo-liberal solution, but would require a more thoroughgoing invocation of non-state actors, especially the third sector. 

So how do we achieve smart state intervention or growth on a (limited) budget? When rent-seeking is added to the mix how do we conceptualize and research the creative economy most especially in developing and transitional economies? These are questions we will ask at the #SACOConf2018. We need your voice in this – so please start thinking of how you can add to these debates and discussions and join us for the conference.

Update on SACO Activities

The SACO Domain Workshop series drew to a close in October and again was a fundamentally critical process of engagement and learning for both us and for the practitioners. Unathi Lutshaba, our Research Manager, has worked on an interesting summary of the concerns raised and insights gained. This will contribute to the development of our conference call for papers and also a report on the domain workshops.

Our research process is also well underway. We are working on five main reports which overall will contribute to the mega mapping study commissioned. 

  1. Cultural and Creative Industry Employment Report (using LSF data)
  2. International Trade & Cultural Goods
  3. Shifting Ownership and Transformation
  4. Provinces, location and clusters
  5. Macro-economic Report

The research will be published in the coming months, so watch this space.

 Until then, enjoy the October edition of The Cultural Observer.

 Your Culturalist,

Prof. Richard Haines

South African Cultural Observatory: CEO

#SACOCOnf2018: Going beyond #SACOCOnf2018: Going beyond

WELCOME to the conference edition of the newsletter. This month we moved swifly to launch the SACO's 2018 Conference website, announce the conference theme, issue out a call for papers, and open registration. We have a very exciting international conference coming up that is both forward and backward looking as we seek of view 'Beyond the Creative Economy: Trends and Issues in National and Regional Economies’.

READ MORE
Heritage, connection and collaboration Heritage, connection and collaboration

GREETINGS from Toulouse. I am in France building stronger international relations with French institutions. It was also Heritage Month in September and we have been considering the importance of heritage in the arts, culture and heritage matrix. At the South African Cultural Observatory (SACO) heritage is a critical consideration for us and in general for the country, and specifically for the Department of Arts & Culture.

READ MORE

Celebrating Creative Women Celebrating Creative Women

WOMEN are, in many ways, shaping the future of the creative industries. Last year Prof Jen Snowball, SACO Chief Research Strategist, compressed data from National Mapping Study of the creative and cultural industries released in 2014, and published this article in The Conversation – From the stage to the boardroom: South African women make slow transition.

READ MORE
Changing the world Changing the world

NELSON Mandela once said: ‘I was not a messiah, but an ordinary man who had become a leader because of extraordinary circumstances.’ In July the incredible leader was front and centre as we not only celebrated his birthday through the now globally renowned 67 Minutes and Mandela Day initiative, but also in the re-naming of Nelson Mandela University.

READ MORE

More News
Cape Town Carnival spinoffs in excess of R40m - report Cape Town Carnival spinoffs in excess of R40m - report

THE increasingly popular Cape Town Carnival is generating economic benefits for the city and creative industries, alongside social cohesion and stimulation of the creative economy.

‘Youth are missing major opportunities in creative sector’ ‘Youth are missing major opportunities in creative sector’

SOUTH AFRICAN youth are unaware of the job opportunities available in the creative and cultural industries (CCIs).

#SACOCOnf2018: Going beyond #SACOCOnf2018: Going beyond

WELCOME to the conference edition of the newsletter. This month we moved swifly to launch the SACO's 2018 Conference website, announce the conference theme, issue out a call for papers, and open registration. We have a very exciting international conference coming up that is both forward and backward looking as we seek of view 'Beyond the Creative Economy: Trends and Issues in National and Regional Economies’.

SAMRO bursaries help young musos live their dreams SAMRO bursaries help young musos live their dreams

THE SAMRO Foundation has cemented its commitment to investing in South African music by awarding five special bursaries to high-calibre students.

Call for nominees to serve on The Market Theatre Foundation Council Call for nominees to serve on The Market Theatre Foundation Council

IN TERMS of the Cultural Institutions Act, 1998 (Act 119 of 1998), the Minister of Arts and Culture, Mr Nathi Mthethwa invites members of the performing arts (Playhouse/Theatre) fraternity and the general public to nominate persons to serve as members of Council of the Market Theatre Foundation (Cultural Institution).

Connect with us