South African Cultural Observatory National Conference
arts & culture
Nelson Mandela Metropolitan University

MEASURING & VALUING SOUTH AFRICA’S CULTURAL & CREATIVE ECONOMY

Calvin Boasilong

Calvin Bosilong is an accomplished marketing professional who has a unique and exceptional ability to deliver highly creative solutions and campaigns to drive business growth. He is an accomplished marketing professional who has a unique and exceptional ability to deliver highly creative solutions and campaigns to drive business growth. He has worked in virtually every conceivable product category imaginable.

He is the Founding Partner and a Creative Director at WOWFACTOR AFRICA, a creative consultancy based in Gaborone, Botswana.  Calvin is also the founder of Ideas Expo Botswana, a marketing platform that combines the best of creativity, business and technology to instigate projects that have a great social and economic impact. Ideas Expo has been running for seven years, it has hosted conferences, competitions and exhibitions to nurture talent that is the lifeblood of the industry.  The initiative has enjoyed partnerships with Indiafrica (a cultural programme funded by the Indian Government), Global Business Labs( A Swedish incubation hub) and US Embassy(Botswana).  Calvin is equally passionate about design, writing, film directing and innovation. He graduated from the University of Botswana, with a Bachelor’s Degree in Marketing.  Calvin has worked on some of the continent’s biggest brands : Stanbic Bank, KFC,  JCB, Vega School of Brand Leadership – just to name a few and picked a number of industry accolades.

Calvin Boasilong